In today's market you need a REALTOR that is both aggressive and flexible. You need a full service Real Estate company that understands the market and can give you accurate and up to date information in order to help you make the right decision about selling your house or property.

For Sale by Owner (FSBO) - Most home owners at first don't realize what their up against when selling their own home or property. The first big hurdle is correctly pricing the property. In many cases FSBOs are sold under value and the owner gives away considerably more than they would have paid in a commission. I know of cases that homes were sold for $100,000.00s less than it was worth because the seller was taken advantage of by unscrupulous clever investors. The second is qualifying potential buyers, knowing they can afford to buy the home in the first place.

One of the first things you will notice is how many buyers want you to finance the home and what you will charge them for monthly payments. That's usually their first question. That's because 90% of buyers that try to purchase a FSBO are not qualified to buy a house.

One other thing to consider is, are they really interested in buying the home or just casing the place so they can come back later and rob you. The third thing to consider is if you do find a buyer then you have to write up your own contract and if the contract is not executed properly, it can leave either the buyer or the seller in a predicament they don't want to be in, then who do you call.
95% of all homes sold in America are sold by Realtors and 90 % of homes for sale by owner in the first thirty days switch to using a Realtor. One reason to consider is that REALTORS produce 95% of the buyers qualified to buy a home. So do you want a 95% chance to sell or do you want a 10% chance to sell your home.

Properties that are priced at fair market value within 3% sell in 30 to 45 days. If your home is priced between 3 to 7%, 60 to 90 days over that, who knows.

A Real Estate agent that takes a listing at an above market price or inflated price just to get the listing, or as its called in the business buying the listing is not doing the seller justice, as the property sits longer and longer the agent will keep coming back telling the seller that he needs to reduce the price. The home has missed out on the initial excitement and the first money and in the auction business we have a saying your first money is your best money.

When potential buyers look at how long a property has been on the market they lose interest or they think something is wrong with it. Then you have to lower the price and put it in a different market, in order to attract new buyers that were looking in a lower price range. When people search they do so with in a price they feel they can afford. If you have over priced your home or property people will pass on it. They want the most home for the money. If your home is priced at the high end of a range but competes with other homes that are larger or have more amenities your home will go stale. Then you have to lower your price to attract buyers in a different price category that have not already seen the listing.

You need a REALTOR that knows the fair market value of your home or property and can assist you in correctly pricing your home. (For more information watch the video by clicking on the video link) Remember you only get one chance to make a good first impression.

Discount realty is not full service - If you list with a discount broker at 2% he will only put the listing on there company web site and service is limited. In order for a listing to be put on the MLS the listing broker must split the commission with a buyer's agent. Lower splits do not leave enough commission to cover proper advertising in trade magazines, newspapers, flyers, MLS, multiple web sites etc. Consider one small classified add in a news paper runs $400.00 + a week. So the exposure to your property is very limited. Service is another area that generally is lacking in discount realty. If you run into problems the amount of time a discount broker is available to help you overcome these hurdles is very minimal or nil. So in other words you get what you pay for.